As a CERTIFIED FINANCIAL PLANNER™ professional, I choose to serve in a fiduciary capacity at all times. This means I have a legal and ethical responsibility to act in the best interests of my clients and uphold the confidence, good faith, reliance, and trust vested in me.
A fiduciary duty is the highest standard of care that financial advisors and their firms can adhere to when dealing with their clients. It means that they are legally required to put your interests ahead of their own at all times and in all dealings.
Believe it or not, most financial advisors are not required to treat clients with the utmost honesty and integrity that comes with being a fiduciary. That’s why I felt it was important to make it very clear that at Prana Wealth, we choose to practice as a fiduciary financial advisor. This means that I take the responsibility of putting my clients’ best interests ahead of my own. Always.
I don’t work on commission, nor do I have any ulterior motive when making my financial planning recommendations. There’s no hard sell, and no hidden agenda nor hidden costs. Just good advice delivered from the heart with honesty and integrity.
Therefore, I commit to the following fiduciary principles:
My Commitment as a Fiduciary
I will always put my clients’ best interests first.I will act with the skill, care, diligence, and good judgment of a professional.
I will not mislead clients and will provide full and fair disclosure of all important facts.
I will avoid conflicts of interest.
I will fully disclose and fairly manage, in my clients’ favor, any unavoidable conflicts of interest.
Patrick B. King, CFP®