The people behind your retirement plan.
Financial planning
that helps you live by design.
We offer comprehensive financial planning and investment management as a means of building wealth, increasing peace of mind, and creating more freedom in our clients’ lives. Done right, this work creates clarity, freedom, and connection.
Over the years, we have helped CEOs, executives, all-star athletes, Grammy winning artists, and dozens of other people from all walks of life grow their financial lives. Today, our practice is focused where we do our best work: the five years before and after retirement, when the decisions about Roth conversions, Social Security timing, Medicare enrollment, and withdrawal strategy carry the most weight.
For those who are ready, we are here to clear the path forward, then walk with you every step of the way.
Why I started Prana Wealth.
I began my career as a mechanical design engineer. Along the way, a “financial advisor” who was really a salesperson put me into investments that paid him ongoing commissions and failed to help me plan for anything. I was furious.
Then I took a fee-only financial planner out to lunch and saw what this profession could be: a career where I could do good and do well at the same time. I started Prana Wealth as an alternative to the big-box brokerage houses and the firms that cater only to the ultra-wealthy. Building it is my way of walking the talk, just as I encourage my clients to do.
Patrick King, CFP® is a CERTIFIED FINANCIAL PLANNER™ professional with an MBA in Financial Planning from Georgia State University and a mechanical engineering degree from Clemson University.
He is a member of NAPFA, the Fee-Only Network, and the XY Planning Network.
I feel incredibly lucky to come to work every day and help people build more confident, financially secure lives.
Patrick King, CFP®
Five values, every relationship.
Our aim is to serve as an advocate and partner who helps clients live the best possible versions of their lives. These values shape how we do that.
Empathy
Every plan starts with listening. Your story, your worries, and your goals shape the advice.
Kindness
Money conversations can be heavy. We keep them human, patient, and free of judgment.
Authenticity
You get real people and real conversations about what you want from life and how to create it.
Honesty
We tell you what we see, including when we think we are the wrong fit for your situation.
Integrity
Fee-only, fiduciary, and accountable. Our only compensation comes from the clients we serve.
Small by design, deep on experience.
A focused team means every client knows exactly who is in their corner.
Built to sit on your side of the table.
The structure of the firm matters as much as the people in it. Four things define how Prana works.
Fee-only CFP® Practitioner
Every dollar of our compensation comes from clients. No commissions, no product sales, no hidden incentives. Advisors who are both fee-only and CFP® professionals belong to a deliberately small club.
Retirement specialists
Our practice is built for the five years before and after retirement: Roth conversion windows, IRMAA planning, Social Security timing, and retirement guardrails. This is the work we do every day.
Your accounts stay with you
Client assets are held at a third-party custodian in your name. Prana never takes possession of your money, and there is no lock-in. You can leave at any time.
A disciplined philosophy
We build globally diversified, factor-based portfolios grounded in decades of academic research, refined over 30+ years of practice. The process stays steady through every market cycle.
Frequently asked about Prana.
Is Prana Wealth a fiduciary?
Yes. Prana Wealth is a fee-only fiduciary firm, which means we are legally and ethically required to act in your best interest at all times. Patrick King has signed a fiduciary oath, and the firm is a member of NAPFA, the National Association of Personal Financial Advisors, which requires fee-only fiduciary practice.
How does Prana Wealth get paid?
All of our compensation comes directly from clients. We offer three engagement options: One-Time Financial Planning with Patrick for $8,000 flat, Ongoing Wealth Management for a percentage of investments, and Flat-Fee Planning with a Prana team member from $3,900 per year. We earn no commissions and sell no products.
Do I need to live near your office to work with you?
No. Prana Wealth is a 100% virtual practice. We work with clients in every U.S. state and internationally, meeting by video at times that fit your schedule.
Who does Prana Wealth typically serve?
Most of our clients are 50 to 65 years old and within the five years before and after retirement. Ongoing Wealth Management clients typically have $1.5M+ in investable assets, while our one-time and flat-fee planning options have lower thresholds.
Does Prana Wealth hold my investments?
No. Your accounts are held in your name at a third-party custodian. Prana manages the investments under a limited authorization but never takes possession of your money, and you can end the relationship at any time.
Wondering if we’re a fit?
If a relationship with a financial advisor built on honesty and transparency sounds like your kind of thing, we would love to chat. The intro call is free, and you will leave with an honest answer either way.
